At first glance, it looks like this billboard accidentally washed up on this shore. If you’ve seen the movie, The Day After Tomorrow, you know that this is no weird coincidence. This billboard was strategically placed to make it seem like it was washed up on the shore.
The movie focuses on a sudden storm that begins to plunge the entire planet into an ice age. This billboard placement is genius. It makes us feel like we are living in the film.