This outdoor billboard was created by the advertising firm, Saatchi & Saatchi Indonesia. Produced for the electronics company Panasonic, this advertisement goes beyond the format’s dimensions, allowing everyday elements — electric poles and wires, in this case — to interact with the ad.
While trimming nose hair isn’t necessarily anyone’s favourite activity, as it can be painful and risky, letting your display interact with the environment the way this one is can be a clever tactic to draw attention.
